Goal 3: Tell the story of heritage preservation’s value to a broad range of Americans.

Use social, digital, and traditional media to reveal impacts in ways visual, savvy, and inclusive.

  • Build www.preservation50.org into a dynamic and interactive web platform.
  • Coproduce a television series and/or film to convey the value of preservation to a mass audience.
  • Run a robust social media campaign, including through FacebookTwitter, and Instagram spotlighting the missions and works of all partners.
  • Design and distribute an e-newsletter to broad and diverse stakeholders.
  • Conduct a national photography contest to convey preservation’s power visually.
  • Deploy Next Exit History, a historic places tourism app featuring 60,000+ historic sites.
  • Develop compelling messages for diverse audiences in a traditional media campaign.
  • Develop and deploy an inspiring brand and representative logos.
  • Align brand with Super Bowl 50 to reach a broader demographic.
  • Enlist recognized personalities to produce public service announcements.
  • Host Making Archaeology Public Project (MAPP) videos about how archaeology improves public life.
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The six poster-logos designed for the anniversary to reflect the diversity of resources saved through the NHPA.