In an effort to convey the value of cultural heritage preservation to new audiences, Preservation50 purchased placement of a full-page advertisement in the Official NFL Super Bowl 50 Game Program as well as in the 2016 NFL Pro Bowl Game Program.
2016 marked the Golden Anniversary of the Super Bowl, the greatest event in American Sports. Super Bowl 50 took place at newly-minted Levi’s Stadium in Santa Clara, CA, the greenest and most technologically advanced stadium in the country. This was the first Super Bowl to take place in Northern California since 1985 and the first-ever in the heart of Silicon Valley. NFL fans from coast to coast enjoyed this special Super Bowl 50 with the beauty, culture, and spirit of the Bay Area as the backdrop.
The NFL Super Bowl 50 Game Program was sold during the game with heavy saturation inside Levi’s Stadium. In addition, it was available for purchase at major newsstands, bookstores, retail outlets, supermarkets, international airports, and online with a circulation of nearly one million and a pass along value of approximately five readers per copy.
Our ad also appeared in the digital versions of the NFL Super Bowl 50 Game Program and 2016 NFL Pro Bowl Game Program. For the several weeks preceding and following the games, both magazines were available for free viewing and hard copy purchase on NFL.com. NFL.com received more than 50 million unique visits and experienced approximately 500 million page views during this time.
Super Bowl 50 Factoids:
- The Super Bowl is the top at-home party event of the year, ahead of New Year’s Eve, with the average number of attendees for a Super Bowl party being 17.
- Super Bowl Sunday is the second-largest day of food consumption behind Thanksgiving.
- “The Super Bowl is the Oscars of advertising. It appeals to all demographics.” – USA Today
- According to Associated Press, 80 percent of Super Bowl ticket holders are in executive, management, professional, or sales positions, and 27 percent own their own companies.
- Forbes has listed the Super Bowl as “the world’s most valuable sporting events brand.”