Preservation50’s five goals were derived by consulting leaders in the field and the public, and refined over two years. Each goal, in bold below, has a primary strategy, in italics below. Each strategy is advanced through multiple initiatives, bulleted below.
Goal 1: Build the coalition required to power a more effective preservation movement.
Unite partners across sectors in the largest, most diverse, and most collaborative preservation coalition in history.
- Enlist Official Partners across sectors.
- Enlist an Advisory Board with unprecedented reach.
- Enlist an Honorary Board with national credibility.
- Enlist a Steering Committee to provide day-to-day guidance.
- Enlist a Management Team to convert vision to impact.
- Enlist Working Groups to support implementation.
- Enlist Sponsors to underwrite initiatives.
- Engage the Public directly and through partners.
Goal 2: Learn from the first 50 years of the NHPA to plan preservation’s stronger future.
Organize discussions of critical topics that connect lessons learned with new strategies.
- Conduct a broad poll of the preservation-minded public to identify key priorities for Preservation50’s agenda.
- Curate best-in-class content on key topics about preservation’s past and future.
- Celebrate how far preservation has come at conferences and events.
- Document preservation’s powerful impacts on communities nationwide.
- Host a commemorative event at the Lyndon B. Johnson Presidential Library in Austin, Texas.
- Arrange for free digital distribution of With Heritage So Rich, the book that led to the NHPA.
- Publicize success stories and lessons learned.
Goal 3: Tell the story of heritage preservation’s value to a broad range of Americans .
Use social, digital, and traditional media to reveal impacts in ways visual, savvy, and inclusive.
- Build www.preservation50.org into a dynamic and interactive web platform.
- Coproduce a television series and/or film to convey the value of preservation to a mass audience.
- Run a robust social media campaign spotlighting the missions and works of all partners.
- Design and distribute an e-newsletter to broad and diverse stakeholders.
- Conduct a national photography contest to convey preservation’s power visually.
- Deploy Next Exit History, a historic places tourism app featuring 60,000+ historic sites.
- Develop compelling messages for diverse audiences in a traditional media campaign.
- Develop and deploy an inspiring brand and representative logos.
- Align brand with Super Bowl 50 to reach a broader demographic.
- Enlist recognized personalities to produce public service announcements.
- Host Making Archaeology Public Project (MAPP) videos about how archaeology improves public life.
Goal 4: Educate policymakers about improving heritage policy and funding.
Lay the groundwork for greater credibility and influence in subsequent years.
- Marshall partners’ members to participate in educational visits with federal and state legislators
- Craft messaging and strategy to explain benefits of full and permanent funding of the Historic Preservation Fund.
- Develop future public policy recommendations for the next President and future Congresses.
- Host a Capitol Hill launch reception.
- Craft a model joint resolution for state legislatures to recognize the impacts of the NHPA.
Goal 5: Prepare the heritage preservation movement’s future leaders.
Forge programs that build the capacity of emerging leaders capable of transformative action.
- Identify, engage, educate, and network individuals capable of securing past and future progress.
- Design curricula and pedagogy for in-person and on-line offerings.
- Explore strategies to match volunteer talent to preservation organizations’ needs nationwide.